Direct Marketing Observations

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The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

You may set it and forget it and then move on to the next task on your social media to-do list. Additionally, part of your social media manager duties may include looking at the data, i.e. looking at the numbers. Don’t make the mistake of undervaluing the power of educated engagement in social media.

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Is social media territorial? Should it be?

Direct Marketing Observations

Danny Wong , the co-founder and Lead Evangelist for Blank Label says that PR should own social media because that department knows “what the appropriate messages are for the company’s followers.”.

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The Consistency of Being Inconsistent in Digital

Direct Marketing Observations

So if I’m thinking that, what does that mean for you or the CMO, the CTO or the Director of social, or digital marketing or marketing? Digital is moving so fast, that it is really hard for a lot of digital leaders, or social media managers to show the results that are required from their C-suite counterparts.

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media? Could you collaborate across all departments and disciplines to identify and implement social training needs?

Questions 196
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Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org. It’s either an integral part of every marketing plan or it does have some role.

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What Does it Take to be a Senior Social Media Manager? [Infographic]

Direct Marketing Observations

Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? social media infographic social media manager' You might want to rethink that.,,