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Social Capital Ottawa

Sherrilynne Starkie

This one-day conference is “must attend” for social media enthusiasts and newbies alike. If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. My social capital in Ottawa. Successful social media marketing to Moms.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.

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Ways to spend your Social Capital

Buzz Marketing for Technology

These are new an exciting ways you can spend all that Social Capital you have been building up in your Twitter or Facebook account. Increasing Social Capital will become more important than ever to you and your web experience. Bottom line is you should build your Social Capital now before you need it!

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Marketing Is Dead

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The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything. But they are.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Social capital Ottawa. Ottawa’s Capital City News.

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The Attention Economy is Distracting Me

Direct Marketing Observations

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Social Networks Facebook Linkedin social capital Twitter'