Direct Marketing Observations

JUNE 21, 2010

Generate leads and bring in new business using Twitter. Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Use Twitter to engage and support your customers.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

OCTOBER 12, 2012

So here it is: It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. On the other side of the spectrum, the Dachis Group recently rolled out their methodology around Social Business Design. Want proof?

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 18, 2010

I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. Tags: social media Facebook Linkedin Twitter Social Media marketing marc meyer SMB. Now go get ‘em. Share this Post.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

FEBRUARY 15, 2010

For any local or small business, human processing of sentiment might be reasonable. However with any size at all, you would need a small army to determine if people liked your new product or enjoy working with your company…or would you?

Sentiment 143

Sentiment Analysis Aggregator SEO 143