Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Small businesses can touch every one of their customers, and have a significant effect in doing so.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

SEPTEMBER 24, 2010

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. UnMarketing veers sharply back and forth between different marketing-focused topics, which is both a good thing and a challenge as you work your way through it.

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

MARCH 8, 2012

My friend Jay Baer says it betrays small businesses. At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature.

Curation 389

Curation Brands Facebook Patterns 389