Janet Fouts

OCTOBER 25, 2010

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Koka Sexton

MAY 2, 2011

I’ve been using a social monitoring tool called Alterian SM2. It makes it better that the Marketing team is full of rockstars too. There are a few other great plans in the works to make InsideView even more “social&# but I’ll save those for another set of posts. It’s like the BMW of social monitoring.

SM2 72

SM2 Alterian Metrics Training 72

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Socialmedia.biz

JULY 14, 2016

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. OK, now on to tools. All the tools I use are really good about it.

Influencer 60

Influencer Tools SM2 Marketing 60

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. media mentions), competitors and countries.

Software 140

Software Review SM2 Alterian 140

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Converseon – They offer a monitoring tool that filters out content not relevant to you. They sell you the tool and you can create your own reports.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275