Small Business Mavericks

MARCH 22, 2011

How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. You can often learn a thing or two about the competition from these types of questions on these sites. Well, you can use it for your own marketing or product development.

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

JANUARY 21, 2012

Bookmarking sites come and go fairly quickly. Pinterest is the latest and while it is an ‘invite only’ site at present, is well worth checking out. This is one site that has definitely not been set up for commercial use. Can businesses use Pinterest? You can request an invite through Mashable’s pin page.

Sites 87

Sites Social Media StumbleUpon iPhone 87

Small Business Mavericks

SEPTEMBER 24, 2012

Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. They aren’t stupid.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

NOVEMBER 21, 2014

Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Small Business Mavericks

SEPTEMBER 12, 2014

Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Probably the most important thing about marketing is knowing who your audience is. And your spokesperson is the persona or voice your site and all communications have.

Content 119

Content Marketing Small Business Trends 119

Small Business Mavericks

JUNE 12, 2014

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

SEPTEMBER 23, 2014

That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Local Internet Marketing last mile local marketing mobile users responsive web design'

Strategy 107

Strategy Marketing Mobile Study 107

Small Business Mavericks

SEPTEMBER 4, 2014

Your business has a lot to offer, and you have poured your efforts into making it a good thing, but the truth is that marketing, in order to be effective, is not about you. Marketing Is About Your Customer. So in order to market effectively, you need to understand your customer.

Marketing 115

Marketing Tools Advertising Features 115

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. You can leave a response , or trackback from your own site.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

AUGUST 30, 2012

That being said, I’d like to present you with the 4 pillars of viral marketing. The perfect stage – If your content is a video, it should be published on video sharing sites. Viral marketing is difficult to plan. It’s better to focus on the pillars of viral marketing. Let’s take a look.

Marketing 181

Marketing Publishing Engineering Trends 181

Small Business Mavericks

MARCH 20, 2012

Pinterest is one of those social media sites that could be a real boon for small businesses. For those not in the know, Pinterest is one of the latest social media sites to take the world by storm. For small businesses, this is a perfect online marketing tool since the playing field is equal, no matter how big the business.

Small Business 164

Small Business Marketing Tumblr StumbleUpon 164

Small Business Mavericks

MARCH 16, 2011

» How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers.

Small Business 79

Small Business SEO Sites Case Study 79

Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. Social media plays a part in your marketing strategy too. Anything you do off-site is at the wide end of the funnel. Think of it as like a funnel.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. Will you design a mobile site for your mobile customers? Will you utilize article marketing ?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? You can write guest content for other bloggers within your niche or that serve the same market.

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

MAY 29, 2011

All Facebook shares these tips for effective marketing and public relations through Facebook: Post your best content on Thursday because that is the day it is most likely to get read. Since Facebook is one of the leading sites for driving traffic to 21 of the top news agency websites, make good use of it in your social media marketing.

Tips 168

Tips Facebook Marketing URL 168

Small Business Mavericks

JULY 31, 2014

Being able to market internationally does take some thought, though, because there are some challenges. International SEO is a Huge Opportunity for Marketers and you should explore the possibilities no matter what size your business is. You’re missing out on 90% of the entire world if you only market to the US.”

Marketing 101

Marketing Journal Small Business SEO 101

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

JUNE 26, 2014

Make your site appealing with images — and tag those images with keywords so you boost the SEO effect. I think that a good way to start seeing where your business could use some local internet marketing tips is by asking your friends to look you up on their phones and give you feedback. Make your website mobile-friendly.

Mobile 96

Mobile Directory Marketing SEO 96

Small Business Mavericks

SEPTEMBER 9, 2014

Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? If you don’t already have a FAQ page, you are missing out on a good way to engage your site visitors. Video Marketing how to/tutorial videos mobile video video'

Video 111

Video FAQ Marketing Mobile 111

Small Business Mavericks

MARCH 10, 2011

You can leave a response , or trackback from your own site. You can leave a response , or trackback from your own site. You can leave a response , or trackback from your own site. You can leave a response , or trackback from your own site. You can follow any responses to this entry through the RSS 2.0

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. E-mail marketing is one strategy for making that happen. One grocer is using e-mail marketing and getting a 55% open rate on its e-mails. Everyone needs groceries.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

MAY 27, 2015

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. What Can Marketers Learn From This? David Lizerbram is an attorney and business law strategist. ” Who Does DMCA Protect?

Content 70

Content Press Release Marketing WordPress 70

Small Business Mavericks

NOVEMBER 3, 2015

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

DECEMBER 8, 2014

What Does Mobile Do To Your Marketing Plan? If your marketing isn’t taking this mobile explosion into account, you will be missing a bandwagon that a lot of people have already jumped on. Why Do I Think Mobile Marketing Is Going To Explode? Mobile Marketing for Small Business FCC auction 97 mobile marketing wireless'

Wireless 98

Wireless Marketing Mobile Directory 98

Small Business Mavericks

NOVEMBER 6, 2012

Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. When you create a persona for marketing purposes, if it is effective, then you’ll see your traffic and your conversions go up. Video marketing.

Marketing 101

Marketing Newsletter Engineering Video 101

Small Business Mavericks

DECEMBER 9, 2013

Businesses that establish a sales funnel swear by e-mail marketing. If you have a mailing list that you send out an e-mail to once a week, you can ensure that a good number of your visitors will revisit your site on a regular basis. Capturing e-mail addresses allows you to market to your customers more efficiently and more often.

Marketing 105

Marketing Small Business Conversation Newsletter 105

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. You can leave a response , or trackback from your own site. You can leave a response , or trackback from your own site. If you are a local small business anywhere in the U.S.,

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

MARCH 6, 2012

If your business has an online presence then you are now in a very competitive market. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

APRIL 10, 2015

Does that mean my idea of the biggest marketing mistake is wrong? Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised. It also could be the result of poor site design.

Marketing 70

Marketing Advertising Sites Products 70

Small Business Mavericks

AUGUST 1, 2013

In a word, it means you need to start thinking about your mobile marketing message today. There are plenty of ways for small business owners to get on board with mobile marketing. Responsive web design means that your site is accessible on any device.

Mobile 105

Mobile SMS Small Business Marketing 105

Small Business Mavericks

JUNE 16, 2014

With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses. Only an already-committed customer will put up with a site that doesn’t translate to the small screen. Set up a protocol for responding on social media and assign responsible staff to monitor the sites frequently.

Mobile 102

Mobile Marketing Training Social Media 102

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. You can leave a response , or trackback from your own site.

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

MAY 15, 2012

After many years of Internet marketing hype, latest data suggests that e-mail marketing is still the top earner for many businesses. It’s not a surprising statistic really, especially when it comes to businesses that follow the e-mail marketing protocols of double opt-ins and easy opt-outs.

List 107

List Marketing Statistics Newsletter 107