Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

APRIL 6, 2010

Video Channels YouTube and Metacafe. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business. What’s nice is that you can actually click into each individual result and view the actual listings.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

JUNE 16, 2010

There are literally thousands of social media sites other than the top five (Facebook, Twitter, LinkedIn, YouTube and WordPress) and more being born every day. In the end, you can always defer to a social media marketing audit which will provide professional evaluation and strategic direction to enhance and evolve your social media efforts.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.

Social Media 241

Social Media Radian6 Tips Wiki 241