Trending Sources

Using YouTube for B2B

SocialFish

YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! Research the Market. Boost SEO. SEO tactics are on every marketer’s radar.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Here are five ways to ensure your social media posting helps your SEO. 1. And that makes sense.

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Social Media’s Impact on SEO

Ignite Social Media

With the influx of content, marketers are likely wondering how this additional branded content is impacting SEO. Social Media’s Impact on SEO. Does social media actually impact SEO results? Well, Google has repeatedly denied that they use social signals for SEO ranking purposes. Social Media Best Practices to Help SEO.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud. Free tools to get you started.

[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite  content creation as effective for search engine optimization. In MarketingSherpa’s latest  Search Marketing Benchmark  report, content came out a winner, named a top-performing strategy by survey respondents. ” More like this.

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king.  Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1.

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. SEO is all about boosting your company in search engine rankings, but you can’t step all over your brand during the climb. Too many companies use stale and icky SEO tactics to reach for the coveted first page of rankings.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Run Screaming Frog SEO Spider.

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The Implications of Voice Search on Video Marketing and SEO

Devumi

The post The Implications of Voice Search on Video Marketing and SEO appeared first on Devumi. Google Marketing Vimeo YouTube video marketing voice search voice search seo voice search video marketing youtube for business youtube marketing youtube strategy youtube video marketing

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

When an SEO guy tweets a G Trends screenshot of how fast one of your niches is growing and you hope noone else saw it. If nothing else, this could be a good niche just to test your SEO skills. If selling products on Amazon is your thing, I can imagine this is going to be a great market to start dominating now. And I predict that market will grow. Just Starting with SEO?

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SEO in 2014: Where It’s All Headed

Navolutions

It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013?

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How Long Should My YouTube Video Be?

The Social Media Incubator

YouTube limits uploads to 10 minutes each. Internet Marketing 101 Online marketing SEO Social Media Tips Viral videos YouTube length of my YouTube video social media strategy social videos video length web video length web videosThis is a question we hear a lot as we talk with clients, and with good reason.  Content creators need to engage Facebookers.

5 Essential Underused YouTube Internet Marketing Tips

Proactive Report

Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. The following article outlines five key underused Internet marketing tips and assesses how they can help to boost your SEO, improve conversion rates and generate higher levels of traffic to your site.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?

Revealed: The New SEO (When Google Takes Freshness Too Far)

Viper Chill

If it was, Microsoft’s billions pumped into Bing would have gave it more than a few % market share. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Since we’re talking about SEO, I thought an SEO search result would be good to start things off. Taking Advantage of the Downturn.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

SEO in 2013: What to Expect

Idaconcpts

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. SEO also is gaining a reputation for manufactured search engine status. Competition is good for the market – and your wallet. Web Analytics SEO seo 2013

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization. When it relates to SEO, you can start right away.

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

What Is Sleep Marketing and How Should You Use It?

Spin Sucks

Today, marketing experts are developing ways on how to influence consumers through the unconscious mind. The Sleep Marketing Scheme is a new exciting concept that businesses may tap into. The post What Is Sleep Marketing and How Should You Use It? To win with this novel strategy, Roger Gallager says it is essential to understand how the brain works during sleep.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. Social Media Marketing Branding Content marketing Social media marketing

The No Hype Guide To Video Marketing on YouTube

Convince & Convert

Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. Click to read more » video marketing SEO storytelling video blogging video productionThis whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. Optimize Your Video For Search and YouTube. Have you heard about Universal Search?

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you have a SEO strategy?

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“The Social Media Revolution” Has Been Updated on YouTube

The Social Media Incubator

A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released.  YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. 2. That’s a no-brainer. 3.

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

just started playing around with the platform, collecting images about social media and marketing and other topics. . hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. Brand Marketing. People like to collect things. General information.

Find and Reserve Your Social Media Name

Pamorama

Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities. Brand Branding Facebook Google Plus Marketing MySpace Personal Branding Pinterest Search SEO Social Media Social Media Marketing Social Network Twitter YouTube Brand Names

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. companies now use social media for marketing. And 73% of U.S.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Content marketing: What is more important than strategy?

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Pamorama

It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Coordinate audience interaction processes that are necessary for quality content marketing.

The YouTube Creator Institute

Small Business Mavericks

It’s called the YouTube Creator Institute. YouTube is hoping to make money from your content. Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About Us What’s a Maverick?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. SEO: Strategy. SEO: Information. Affiliate Marketing.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. The current state of content marketing. Content marketing is hot. Benefits of content marketing.

Why YouTube Annotations Can Make the Difference Between Viral and Lame

Convince & Convert

Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days,  YouTube users sometimes used Annotation to spam their viewers. However, YouTube users have smartened up and changed the Annotations game for themselves.