Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! Research the Market. Boost SEO. SEO tactics are on every marketer’s radar.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud. Free tools to get you started.
[Cool Infographic Friday] Content for SEO
JULY 18, 2014
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. ” More like this.
Is SEO Still Relevant?
Convince & Convert
JANUARY 7, 2015
There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’ve got to tell you what was not in the top 25 was Amish carpenter. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. That’s right, the much-maligned SEO was the number five job.
7 Steps for Performing Your Next SEO Audit
Convince & Convert
MARCH 6, 2015
Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Run Screaming Frog SEO Spider.
What Is Sleep Marketing and How Should You Use It?
MAY 17, 2016
Today, marketing experts are developing ways on how to influence consumers through the unconscious mind. The Sleep Marketing Scheme is a new exciting concept that businesses may tap into. The post What Is Sleep Marketing and How Should You Use It? To win with this novel strategy, Roger Gallager says it is essential to understand how the brain works during sleep.
5 Essential Underused YouTube Internet Marketing Tips
OCTOBER 7, 2011
Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. The following article outlines five key underused Internet marketing tips and assesses how they can help to boost your SEO, improve conversion rates and generate higher levels of traffic to your site.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?
Revealed: The New SEO (When Google Takes Freshness Too Far)
JULY 30, 2013
If it was, Microsoft’s billions pumped into Bing would have gave it more than a few % market share. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Since we’re talking about SEO, I thought an SEO search result would be good to start things off. Taking Advantage of the Downturn.
SEO in 2014: Where It’s All Headed
JANUARY 2, 2014
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013?
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you have a SEO strategy?
SEO in 2013: What to Expect
JANUARY 14, 2013
SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. SEO also is gaining a reputation for manufactured search engine status. Competition is good for the market – and your wallet. Web Analytics SEO seo 2013
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
YouTube limits uploads to 10 minutes each. Internet Marketing 101 Online marketing SEO Social Media Tips Viral videos YouTube length of my YouTube video social media strategy social videos video length web video length web videosThis is a question we hear a lot as we talk with clients, and with good reason. Content creators need to engage Facebookers.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1
The No Hype Guide To Video Marketing on YouTube
Convince & Convert
NOVEMBER 13, 2012
Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. Click to read more » video marketing SEO storytelling video blogging video productionThis whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. Social Media Marketing Branding Content marketing Social media marketing
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.
5 Simple SEO Tips To Optimize B2B Video
PWB Marketing Blog
SEPTEMBER 21, 2011
Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. Optimize Your Video For Search and YouTube. Have you heard about Universal Search?
Why SEO is Easier than Social Media Marketing
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert twice a day. Despite this, social media marketing is much more difficult than search engine optimization. When it relates to SEO, you can start right away.
The Most Popular News Sites on YouTube
AUGUST 31, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. companies now use social media for marketing. And 73% of U.S.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
just started playing around with the platform, collecting images about social media and marketing and other topics. . hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. Brand Marketing. People like to collect things. General information.
Find and Reserve Your Social Media Name
FEBRUARY 16, 2013
Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities. Brand Branding Facebook Google Plus Marketing MySpace Personal Branding Pinterest Search SEO Social Media Social Media Marketing Social Network Twitter YouTube Brand Names
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. SEO: Strategy. SEO: Information. Affiliate Marketing.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Content marketing: What is more important than strategy?
How to Choose the Right Content Marketing Software
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. Coordinate audience interaction processes that are necessary for quality content marketing.
Top 10 Twitter Tutorials on YouTube
JUNE 8, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Top 10 Twitter Tutorials on YouTube by Pam Dyer on June 8, 2010 Share We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. link] Top 10 Twitter Tutorials on YouTube | TrendFound [.] Thanks for sharing!
“The Social Media Revolution” Has Been Updated on YouTube
The Social Media Incubator
OCTOBER 20, 2011
A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released. YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. 2. That’s a no-brainer. 3.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? ” The solution?
The Digital Marketing First Timer’s Guide to Generating Leads
FEBRUARY 4, 2016
Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. Influencer Marketing. When it comes to influencer marketing, the product or service still must be pitched. Search engine optimization (SEO) should be utilized throughout your website/blog and any other marketing efforts you make.
5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II
MARCH 27, 2016
In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Even still, Google+ belongs to Google, so it has great potential for SEO value and just for THIS, you MUST create a page for your business. Google owns YouTube and YouTube videos are ranked routinely high on Google’s search pages. YouTube videos are very easy to share online.