Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

APRIL 17, 2020

It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Here’s a quick tutorial on how to make your LinkedIn profile really work for you.

LinkedIn 389

LinkedIn URL SEO Social Media 389

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. They generate income for each website visitor. — SS.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

DECEMBER 22, 2013

Marketing integration. 13 Free Social Media And SEO Xmas Gifts For Your Website. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Paid vs. earned content. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales.

Trends 276

Trends Survey Study Metrics 276