Jeff Esposito
JANUARY 21, 2014
Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Esposito
JANUARY 21, 2014
Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?
Jeff Esposito
MARCH 25, 2015
Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. Digital benefits.
Jeff Esposito
MARCH 25, 2015
Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. Digital benefits.
Jeff Esposito
APRIL 4, 2011
Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. I would also argue that the needs of a CRM department are much different than those of a marketing department or PR team/firm. Change is coming and there is nothing we can do to stop it.
Expert insights. Personalized for you.
37 
Let's personalize your content