Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

FEBRUARY 24, 2012

Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. I am a marketer that sells cowboy hats or western hats. You continue to search for info about saddles.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

MAY 14, 2013

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

Content 185

Content SEO 185

Direct Marketing Observations

FEBRUARY 25, 2010

I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

APRIL 23, 2010

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. Tags: seo word of mouth word of mouth marketing social media Search marc meyer wom. I’m more of a black and white type.

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. That’s technology.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

MAY 21, 2013

SEO/SEM Tumblr Yahoo' Picture the arc of the social startup looking something like this… Lot’s of hope and promise, a grand show, a fitting finale that everyone love’s and then it’s gone. Is that what lies ahead for Tumblr? How about Facebook?

Tumblr 226

Tumblr Yahoo Posterous Startup 226

Direct Marketing Observations

FEBRUARY 17, 2011

Thus the incentive to learn or understand SEO and Google’s Algorithm i.e. game the system, is huge. I got into SEO years ago and understand the game. Marketing departments and SEO companies understand this. To get traffic to your webpage, you have to appear high in Google’s search results.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. So you have to think about things like: Site design that incorporates SEO. Marketers and brands will need to land the plane in 2012.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

AUGUST 26, 2010

Let’s assume it’s automated, aren’t there filters so that you can at least focus on certain niche markets? And we wonder why sometimes blogging, SEO and search marketing get black eyes. Did a boss tell her that this would work? Is this in a book somewhere? Who wrote it?

Strategy 179

Strategy SEO Marketing 179

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. How many of you currently use Linkedin in your social media marketing/marketing efforts? New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MARCH 16, 2010

Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Tags: social media marc meyer Social Media marketing. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

JANUARY 7, 2010

The question or challenges continues to present themselves to me and that is, trying to find someone with a blend of skill sets that can take on the challenges that this new marketing and communications world has presented us with. SEO skills-How to write for SEO. How to write PR releases with SEO in mind.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JULY 16, 2010

If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO. Fantastic insight. You need a QR code.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. Moment Number Two: I initially got into social media because of my SEO background. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JULY 7, 2010

Tags: blogging Marketing seo social media search marketing e-commerce marc meyer peter kim amber naslund tamar weinberg.

SEO 122

SEO Social Media Process Content 122

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 9, 2010

In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain. Today anyone can produce content and distribute to a potentially sizeable market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MAY 26, 2010

Tags: SEO/SEM YouTube social media Video.

Social Media 200

Social Media Campaign SEO YouTube 200

Direct Marketing Observations

JANUARY 10, 2011

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. It might just be an issue of WOM, Buzz or SEO and search. We’re a demand society. This is the “Consumers of Content&# generation. Make it just as good as… and release it.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

AUGUST 9, 2012

Remember, that the first entry point for most people is not through the browser bar but generally through search and invariably through Google-which then heightens three things: one, is the quality of your content, two is the quality of your SEO and three is your “socialness.” Does it matter that your customers are social?

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

AUGUST 13, 2010

It’s marketing and PR. Tags: SEO/SEM social media marc meyer outsourcing social media. I know it’s selfish and disingenuous but… I’m ok with that. because isn’t social media from that standpoint, just an extension of what a PR or ad agency already does? In their eyes it is.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

SEPTEMBER 14, 2011

There is SEO, both on-page and off page for main sites and micro-sites. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

MAY 14, 2010

Tags: Facebook SEO/SEM Social Networks Children marc meyer.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

MAY 18, 2010

Tags: SEO/SEM social media Social Networking marc meyer baseball strategy.

Social Media 171

Social Media SEO Social Networking Skills 171

Direct Marketing Observations

FEBRUARY 3, 2012

When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? As a reader, should we all be obligated to comment on a blog post?

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

FEBRUARY 4, 2010

Tags: SEO/SEM Social Networks marc meyer.

Social Media 168

Social Media Social Networking SEO Data 168

Direct Marketing Observations

JULY 1, 2010

Tags: SEO/SEM QR code.

SEO 131

SEO 131

Direct Marketing Observations

MARCH 21, 2013

It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. They’re thinking that presence equates to value divided by attention will equal ROI. .

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

MAY 5, 2010

Tags: SEO/SEM Twitter microblogging social media.

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

MARCH 23, 2010

Tags: SEO/SEM Twitter social media marc meyer microblogging non-profits for social media.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

OCTOBER 28, 2010

Tags: SEO/SEM social media fear.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

SEPTEMBER 15, 2010

Tags: SEO/SEM naples florida restaurants salad creations.

Influencer 171

Influencer How To Construction SEO 171