Marketing, Sentiment and Trends - Social Media Informer

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Sherrilynne Starkie

Marketing

Sentiment

Trends

Using word clouds in communications analysis

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. For example, it takes a human to make the judgement about the overall sentiment of the data. Word clouds are a sexy way to visually display what can be highly complex discussion threads.

Analysis

Analysis Wikipedia Social Capital Sentiment

Measuring what matters in communications

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Sentiment analysis is another. Was sentiment positive and now it’s negative? The trend is driven by Internet communication.

Policies

Policies Project Metrics Sentiment

Sherrilynne Starkie

Using word clouds in communications analysis

Measuring what matters in communications

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