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Mindjumpers

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How To Gain Value From Social Media Feedback

Mindjumpers

MARCH 4, 2012

Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data.

Social Media 237
Social Media How To Sentiment Data 237
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Research-Driven Ideas for Social Data

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194
Research Data Social CRM Wikipedia 194
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