Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. It’s not entirely accurate to use tools that judge sentiment as a data point either. Let’s try that with our prospective markets, shall we?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that? Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. Sudha Jamthe. All this is not ROI. Each customer wants you to listen, engage and converse. Chuck Hester. Ari Herzog.

Social Media 146

Social Media ROI Syndication System 146