Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

SEPTEMBER 29, 2010

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# So, the conversations on social graphs and content topics continue to converge.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. From my personal go-to toolkit, my data sources could include Google Trends – think search data, similar sites, and geo-demographics. Think of compete numbers as an orange – a U.S. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277