Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The tradeoff for bringing new technology to market as soon as possible is that it won't be good enough at first. If the system provides automated sentiment scoring, how does it work?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 99

Hashtag Analytics LinkedIn Content 99

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 107

Comparison Analysis How To Sentiment 107

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Research 140

Research Strategy Influencer Survey 140

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 119

Strategy Brands UGC Marketing 119

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

BeingOptimist

MAY 17, 2023

Traditionally, these campaigns relied on manual dialing or basic computerized systems. Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. Unethical marketers will always do unethical stuff for short-term gain. Years ago, marketers and advertisers were still trying to game the system. Let’s be honest. Life in general has been a bit chaotic.

Advertising 176

Advertising Metrics Cost Sentiment 176

Buzz Marketing for Technology

NOVEMBER 16, 2011

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Now that’s cool.

Marketing 194

Marketing Sentiment Analysis Data 194

Oktopost

FEBRUARY 26, 2024

B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 206

B2B Engagement Marketing Sentiment 206

Net-Savvy Executive

OCTOBER 25, 2012

Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. For this application, we want the system to help analysts deal with the volume without losing the detail, and that's where I started asking about what happens next.

System 79

System Flipboard Crowdsourcing Sentiment 79

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Sprout Social

JULY 28, 2020

As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. In a similar move, fitness studio Barry’s posted to its Instagram important safety changes like updates to their air filtration systems and new check-in policies.

Strategy 131

Strategy Retail Marketing How To 131

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. It “brings direct marketing discipline” into social media, and enables scale.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. Google+ and YouTube Work Hand in Hand The world’s biggest search engine owns the world’s second biggest search engine (YouTube), and YouTube is now integrated with Google+ through the comments system.

Google 167

Google Adwords Marketing YouTube 167

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative. In short, they listened. Product innovation.

Hotels 122

Hotels Strategy Travel Sentiment 122

Oktopost

FEBRUARY 29, 2024

Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. These metrics are great if you’re a B2C social media marketer trying to see how your content matches up to the latest fad, but they fails to get the deep insights sellers need to win more deals through social selling.

ROI 62

ROI B2B Organization Platform 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities.

Social CRM 96

Social CRM B2B How To Patterns 96

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 90

Survey Brands Sentiment Template 90

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Customizable alerting system. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

MAY 23, 2012

As consumers offer opinions, expose their likes and dislikes, and express emotions and sentiment online, they produce a treasure trove of intelligence that can be translated into wisdom with the right methodology and technology. Related posts: There is NO Passive Marketing with Social! Social data offers a way out of the conundrum.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Microsoft/OpenAI has introduced GPT-powered (APIs) to add GPT (ChatGPT) to enterprise based systems like accounting, CRMs and more.

API 52

API Case Study Training Conference 52

Ignite Social Media

MAY 31, 2018

Like: Facebook’s new rating system. Social Media Today reported that Facebook will be testing a new rating system for brand pages. For social media marketers this update only fuels the necessity of creating quality and engaging content. Facebook is still trying to make stories work.

Sentiment 95

Sentiment Compete Review Privacy 95

Sprout Social

MARCH 21, 2019

Influencer marketing research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research. Sentiment research. Sentiment is a great way to take the temperature of your brand as a whole or to dive deeper into specific campaigns, products or topics associated with your brand.

Sentiment 93

Sentiment Research Influencer Analysis 93