Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

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Using word clouds in communications analysis

Sherrilynne Starkie

For example, it takes a human to make the judgement about the overall sentiment of the data. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. Are passive terms larger than active ones?

Analysis 335
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Measuring what matters in communications

Sherrilynne Starkie

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it.

Policies 231