Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Break out the sentiment for each of these posts. You can use categories like love, hate, questions, prospects or super fans.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

OCTOBER 28, 2011

Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. In social media measurement everyone wants a silver bullet for the hand sentimenting of posts.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

APRIL 29, 2011

To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? Unfortunately there is still a line in the sand and folks just can’t see beyond it or decide on a way to have everyone working together. Who Owns Social Media? –

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. The ranting has worn me out, so here is this week’s edition of Five for Friday.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

OCTOBER 13, 2010

That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). audience/influencer engagement, brand and sentiment analysis, etc.). audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment.

Metrics 28

Metrics Review Social Media Video 28