Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Posted in Hashtags Twitter. Hashtags have been around for a while.

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Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

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Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Plot your social media sentiment against your NPS scores.

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ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JANUARY 5, 2015

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! In Mike’s case, he has 160 markets to evaluate, while Andrew has 120.

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Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. Is Sentiment Making Brands Stupid? Vitrue a social media marketing platform determined that the. Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Because there is nothing going on that interests them.

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Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MAY 23, 2012

As consumers offer opinions, expose their likes and dislikes, and express emotions and sentiment online, they produce a treasure trove of intelligence that can be translated into wisdom with the right methodology and technology. Related posts: There is NO Passive Marketing with Social! Social data offers a way out of the conundrum.

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Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JULY 27, 2011

Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

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Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

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Data Sample Samples Survey 222

Buzz Marketing for Technology

JULY 24, 2008

Your sentiments were stressed by an accountant recently at a small business workshop in which she stated that most people are not even using QB correctly and have to get an accountant to figure out the mess they put themselves in by using it. Its usually the lightweights that come out swinging, not just the first round but all of the rounds.

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Apparel Tools Wiki RSS 122

Buzz Marketing for Technology

JULY 29, 2015

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Let that be your guide post for any decisions on data. travelers to the Northeast in a snow storm versus one tweet from a single traveler).

Data 100

Data Storify Strategy Airlines 100

Buzz Marketing for Technology

MAY 4, 2011

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data. Data with such low confidence is a poor foundation for sentiment analysis.

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Sentiment Analysis Statistics Data 242

Buzz Marketing for Technology

JUNE 27, 2008

‘New York Times’ Enters Distance Learning Market , Sept. Good news is we have fixed this problem for the K-12 market with netTrekker d.i. Post-Microsoft, Libraries Mull Digitization , May 30. New Tool for Online Collections , Feb. Open Minds, Open Books, Open Source , Feb. Face Value , Feb. E-mail Print. Google won!We

Education 179

Education Research News Google 179

Buzz Marketing for Technology

OCTOBER 14, 2008

While I agree in general Leo, I think a more accurate sentiment is “don’t overplan.&# How long does it take to see the results of a marketing campaign online and turn it off? Mike Tieden. bugmenot Says: October 12th, 2008, 21:02 pm. it’s “hierarchy&#. Sid Savara Says: October 12th, 2008, 21:05 pm.

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Products Project Software Meeting 260

Buzz Marketing for Technology

JUNE 20, 2012

With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing. No related posts.

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ROI Buy Data Sentiment 250

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. They have “automated sentiment” based on relevancy.

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Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Chris, I found the first section immediately valuable, especially the links to Yahoo Site Explorer, CrazyEgg, and Summize - not only for personal branding but for web marketing in general. I head up marketing there.).

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Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

Yeah… I love the post in concept, and while it presents a dreamy future, the market itself is still unsure as to how we can redirect the massive ship that is a corporation. people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.]. I believe you are right.

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Cymfony Badge Skills Comments 113