Almost Savvy

OCTOBER 4, 2012

Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Don’t get me wrong, they did screw-up – and in spectacular fashion.

Social Media 243

Social Media Brands Reputation Authentication 243

Almost Savvy

OCTOBER 4, 2012

Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Don’t get me wrong, they did screw-up – and in spectacular fashion.

Social Media 190

Social Media Brands Reputation Authentication 190

Almost Savvy

OCTOBER 4, 2012

Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Don’t get me wrong, they did screw-up – and in spectacular fashion.

Social Media 163

Social Media Brands Reputation Authentication 163