Adam Sherk

MARCH 8, 2012

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. Things like reach, activity, engagement and sentiment are all worth examining. How do we maintain active social outposts without sacrificing on-site community?

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

MARCH 30, 2011

In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions. great article or “good tips”) that information may help with sentiment analysis but it may not reveal intent. And even when a user adds a personal comment (e.g.

Publishing 131

Publishing Social Media Aggregator ROI 131