Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. The PR measurement myth of ROI. Even though none of Nada’s suggestions equate to “ROI,” they’re still good tips, which is why we included this post. ” 3. ” 7. Please share in the comments below. .

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Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. 5 Measurements for PR ROI. 5 Measurements for PR ROI.

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Waxing UnLyrical

OCTOBER 5, 2015

The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. A solution to the content marketing measurement puzzle. Marketing Mythology: The ROI of Storytelling. Here are some tips on getting started measuring your storytelling efforts. ” 6.

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Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

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Waxing UnLyrical

DECEMBER 13, 2018

Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Today, she is setting a new standard for delivering high-ROI consistency in marketing.

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Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? being my Chief Operating Officer and 2.

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Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. How to Solve Your Social ROI Puzzle. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.”

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Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

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Waxing UnLyrical

JULY 17, 2011

Vagina marketing , by Davina Brewer. Social media and ROI – a little bit of clarity , by Olivier Blanchard. I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Why: you already know why, don’t you?

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Waxing UnLyrical

AUGUST 10, 2016

So how do you attribute ROI to your efforts? With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program. Denise Chan is a Content Marketing Manager at Bitly.

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Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: don bartholomew , margaret brady , PR measurement , social media ROI | Comments (2) Site settings comment help? Many new people joined (yay!), Regardless, thanks for visiting!

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Waxing UnLyrical

MARCH 18, 2015

When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. Sometimes, looking at ROI makes sense but in other instances, the R is simply not quantifiable. She blogs about marketing and balancing ambition with happiness. Well that’s all fine and good. Is There a Method for Problem Solving?

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Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Waxing UnLyrical

JULY 12, 2011

John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

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Waxing UnLyrical

JUNE 24, 2016

On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. A2: PR/Marketing collaboration = success. A2: PR/Marketing collaboration = success. AMECSummit #measurepr. AMECSummit #measurepr. amecsummit #measurepr.

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Waxing UnLyrical

APRIL 22, 2011

I’m not the most organized or systematic person out there (my family would read this phrase and shortly need oxygen machines to make up for the loss due to laughter), but I like an ROI as much as any businessperson. Experimenting is never a waste of time. Image: Rachel Ford James via Flickr, CC 2.0.

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. The result: PR is poorly integrated with the rest of marketing.

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Waxing UnLyrical

OCTOBER 9, 2015

On practical level, big difference is refusal of some – big – markets to give up their AVEs. RT @DanTisch A2: Commonalities: Obsession w/ ROI; search for transparency/replicability; desire to show org/biz impact. . — Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

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Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Including rent, utilities, payroll, marketing, insurance, etc., David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.

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Waxing UnLyrical

OCTOBER 21, 2016

Frequently I learn something too, so there’s certainly the ROI of over-sharing right there. 22 , 5-7 pm, Duncan Alney of Firebelly Marketing & I of Shonali Burke Consulting are co-hosting a private event at Duncan’s beautiful home in Indianapolis. and “Tell me how to do it!” responses that ensue. 2:45-3:45 pm, White River H.

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Waxing UnLyrical

OCTOBER 18, 2011

” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. That is largely because we are in the midst of a Facebook frenzy with every imaginable type of business feverishly trying to increase the number of “Likes.”

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Waxing UnLyrical

MARCH 23, 2012

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” This is one of the most significant changes for brand pages, since landing tabs were a common social media marketing tactic. welcome app , free, a while back) are dedicated to solving small business problems.

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Waxing UnLyrical

MARCH 28, 2017

The ROI on that effort is huge. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. After firefighting, next day track % of potential wrong messages that were “saved.” Report success to boss.

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Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. None of them were asked to do any product endorsements. If so, how did you address it?

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Waxing UnLyrical

JULY 22, 2016

, such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. More on that below.

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Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?

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Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

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Waxing UnLyrical

DECEMBER 23, 2010

Am I going to I tell you what the “ROI&# of #measurePR is? It’s starting, more and more, to bridge the gap between “PR,&# “marketing,&# “bloggers&# and I’m sure many more niches to understand that, regardless of what our titles are, we are all on the same team. Wanna Subscribe? Shall We Tweet?

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Waxing UnLyrical

FEBRUARY 18, 2020

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. The Need for PR and Marketing to Align. But things are changing. Analyzing a 24/7 News Cycle. PR Technology Lags Behind.

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Waxing UnLyrical

DECEMBER 16, 2010

Is there any ROI? If someone thinks they get ROI from just broadcasting about themselves all day, good luck with that. The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Online activity v. Will it be a time suck? Who cares what I had for breakfast?

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Waxing UnLyrical

JANUARY 29, 2013

5, 12-1 pm ET, with Geoff Livingston , who recently co-authored Marketing in the Round with Gini Dietrich , is one of the forces behind the upcoming xPotomac on Feb. 25 (disclosure: I am working with Geoff and Patrick Ashamalla on marketing the event, but also speaking there and think it will be dynamite). It will be on Tuesday, Feb.

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Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. Image used with permission from Kathy Vaské.

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Waxing UnLyrical

AUGUST 29, 2019

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI.

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Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. For example, 2015 is truly the year of “ROI.” Content is the coin of our information economy.

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Waxing UnLyrical

AUGUST 10, 2015

5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. How publishers can achieve better ROI from their email programs.

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Waxing UnLyrical

NOVEMBER 10, 2010

The unexpected are the intangible rewards beyond ROI, that these networks are so supportive and helpful. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

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