Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively.
Small Business Mavericks
FEBRUARY 1, 2017
Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI.
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Small Business Mavericks
AUGUST 19, 2015
Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. But should you measure ROI by channel? Some marketing channels include: Social media. Mobile marketing. How To Determine What Constitutes a Positive ROI.
Small Business Mavericks
APRIL 3, 2012
The bane of any marketing consultant is the question about proving social media’s ROI. It’s difficult to prove ROI on either, however, many business owners, possibly because of their distrust of the Internet, have a fascination with trying to prove there is a solid return on any online investment in social media marketing.
Small Business Mavericks
NOVEMBER 13, 2015
Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI.
Small Business Mavericks
JUNE 5, 2015
A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. Google+ is typically not mentioned as the favorite ROI destination among small business owners.
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.
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