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4 Tips for Increasing PPC Conversion Rates

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– The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. However, there has to be a way to be alerted of any new potential clients, and keep in touch for back-end marketing. – In some niches, PPC ads have become rather expensive.

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Google Analytics for Beginners

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Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers.

Analytics 146
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Are Twitter Followers Better Than Facebook Fans?

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This is a common question that online marketers ask themselves everyday. Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. Winner: Twitter followers.

Twitter 158
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5 Surefire Success Tips for the Modern Entrepreneur

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Tranzlogic and Qualtrics are the best options for small business owners that need to conduct serious market research on a budget. Read whitepapers specific to your niche from companies like Ipsos to fully understand relevant market trends before you launch. Leverage Distinctive Marketing. Crowdfund Products and Services.

Tips 156
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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. If your budget for marketing is rather limited, PPC probably isn’t for you.

Retail 127
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How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

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In this independent report, Forrester Research’s Joseph Stanhope shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub. This independent report discusses: The components of an online marketing suite. How to create a multichannel marketing strategy.

Analytics 139