The ROI of Your MOM
Direct Marketing Observations
AUGUST 26, 2011
Flowtown – Social Media Marketing Application.
Direct Marketing Observations
206 
What’s the ROI of your phone?
Direct Marketing Observations
JUNE 30, 2010
I had to embed this. Partly because I didn’t feel like writing today but also because this is just a really good thought provoking video.
Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Is Social Currency Counterfeit?
Direct Marketing Observations
MARCH 21, 2013
It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. They’re thinking that presence equates to value divided by attention will equal ROI. .
How do you Measure Success?
Direct Marketing Observations
SEPTEMBER 30, 2014
This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Some will call this ROI and still others will simply break down these efforts as, “Here’s the money coming in, here’s the money going out and here are the expenses.”.
When Social Media Strategy Becomes Irrelevant
Direct Marketing Observations
MARCH 21, 2011
Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need. What’s important? Impactful stuff…
The Evolution of Our Data Fixation in Social Media
Direct Marketing Observations
FEBRUARY 21, 2012
While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers — not in followers or fans — will become a baseline business requirement in 2010. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.
The 7 Fluid Absolutes of Social Media for 2010
Direct Marketing Observations
OCTOBER 13, 2010
But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. It’s not always about ROI, I’m sorry. What have you seen?
Let's personalize your content