Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It’s written for the average B2B marketer.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. marketing social media advertising digital support'

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. That means shifting from one-way advertising to focusing on customers.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers. ROI has a formula.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

NOVEMBER 21, 2011

Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Check out Jeremiah Owyang’s great post on the social media ROI pyramid for a great way of thinking about this. Set measurable objectives. Focus on driving action.

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

JANUARY 9, 2012

Game-Based Marketing. I’m looking forward to getting stuck into a bunch of books that have been on my “to read” list for a while – books like Humanize , Predictably Irrational , Here Comes Everybody , Empowered , Social Media ROI and the The Hunger Games Trilogy. A Game of Thrones Series (4-Book Set).

Social CRM 304

Social CRM Flickr ROI Review 304