Buzz Marketing for Technology

JULY 6, 2011

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

ROI 208

ROI Social Media Crowdsourcing Data 208

Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

ROI 87

ROI Marketing Fashion Real Estate 87

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening.

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

APRIL 18, 2012

But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. There really is an ROI in Social Media – I’ve seen it! I recently saw an.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. We’re card counters.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. My point is back in the early days of the web marketers found ways to measure and track lead gen with a lot less sophisticated tools then we have now. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. To me this is the most fertile area on which to prove ROI. The trick is you just have to be able to listen and show up to the right conversations! Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Email this to a friend?

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Posted in Business Intelligence Testing.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Enlist them for your brand.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Related posts: Social Customer Support: AT&T is doing it Right!

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JUNE 8, 2011

Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

MAY 23, 2012

Underpinned by technology and with a team of smart people ready to listen, interpret, and act, Social Business Intelligence can offer you unparalleled advantages as you make new product decisions, develop in new markets, and abandon unprofitable areas in favor of growth. Related posts: There is NO Passive Marketing with Social!

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

NOVEMBER 7, 2011

Which brand received the most ROI for their sponsorship. All that is left to uncover for marketers is the right celebrity for your brand and target audience as explored in our Lady Gaga Social Intelligence Report. Why branded conversations in social media are important.

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I have been an avid iPhone user almost since the day it came out. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. It’s a highly considered purchase.

Proposal 171

Proposal StumbleUpon Digg Project 171

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 1, 2015

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

MARCH 9, 2011

After all customer service is the new PR and it also provides a great ROI! There is a vast sea of unstructured social data about everything you can imagine out there which can be used to help pre-inform your decision making in marketing – the challenge is are you ready for the next frontier!

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

DECEMBER 9, 2008

Marketing is moving from a pure brand image play to something much more interesting. Now the ability to communicate the marketing message to consumers through interactive media is critical.” A whopping 64% of survey respondents say that the global marketing head has served for less than three years.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

APRIL 7, 2009

So often I read and see discussions of Social Media and Social Networking ROI but hidden in that discussion is the unique ability for new employees to get up to speed quickly and build a network while building credibility in the organization. What's the ROI to Avaya on that?

Yammer 160

Yammer Social Media ROI Social Networking 160

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI ….

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

OCTOBER 18, 2013

But these metrics aren’t tied in any way to ROI and sales. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Isn’t that what really matters to your business?

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Gab from SEO ROI said. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Why all the Fuss about Blogs in Marketing Strategies? Marketing (418).

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. And did I forget to say it can produce stupendous ROI results? It can produce stupendous ROI results!

B2B 100

B2B Marketing Analysis Insurance 100