Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. Where to Start?

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 14, 2010

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Handy, for those of us with thousands of bookmarks. Check out this collective experiment in brand perception.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Questions 196

Questions Social Media RFP Collaboration 196