Direct Marketing Observations

article thumbnail

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.

RFP 159