Dave Fleet

DECEMBER 26, 2010

Feeding Frenzy by John Harmon — read my review here. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath — read my review here. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

DECEMBER 21, 2011

Because the nodding and agreement that comes from headlines about search engines as an information source interferes with the push to answer more important questions: Do consumers in my market niche, rather than generic consumers, use search engines to research their products? Once my consumers have searched (or not), where do they go?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature. Identify approach to contentious issues.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. If firms don’t offer flood coverage, that’s market signal that it’s not a safe area to dwell.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. If firms don’t offer flood coverage, that’s market signal that it’s not a safe area to dwell.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Employee Social Influence Marketing Guidelines. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

JULY 5, 2010

Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

FEBRUARY 21, 2011

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. TechCrunch: Twitter Reinstates UberSocial And Twidroyd, UberMedia iPhone Apps Still Under Review. Augmented reality and social collide.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Businesses don’t usually experience flat demand throughout the year.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Every site I’ve seen reviewing Audience – from TechCrunch to ReadWriteWeb to Web Metrics Guru – have wondered but no answers are forthcoming.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

FEBRUARY 11, 2013

Freed from the restrictions of a coordinated program, local markets can respond nimbly to local market conditions. This model eschews local market teams in favour of one centrally-led team. Pros here include control over global marketing campaigns, coordinated messaging, and efficiency in operation. One core team.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Market intelligence and insights. If you’re in a purchase-focused mindset, you’re more likely to be looking for reviews or recommendations from other people. Social media provides numerous potential benefits besides end-of-funnel conversion, including: Long-term brand-building. Top-of-mind awareness. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366