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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 117
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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. A picture is worth a thousand words….

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

Industry 231
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Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media. Tumblr is a disaster for Yahoo. digital marketing. social media.

Tumblr 40
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Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Tumblr: 164 million blogs. via Tumblr. Will Reddit’s niche market – with users that are notoriously wary of heavy advertising - respond well to this venture into e-commerce? Social Media Statistics Reddit social networking statistics' VK: over 200 million registered users. via LinkedIn.

Reddit 149
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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

Project 153