Akamai Marketing

MAY 5, 2015

Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money. And yet, it’s patently obvious no one except the wildly erratic investor, who also spend a load of cash on billboards, has started to even think about marketing and branding.

Startup 100

Startup Tips Brands Marketing 100

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MAY 7, 2015

Decide which is your most valuable resource. You aren’t marketing to you, you’re trying to get some collective steam. These “early adopters” have distinct profiles – figure them out and speak to them. This is the time vs. money stage. There are plenty of things you can do for free, but they take time.

Chemicals 100

Chemicals Startup Communities Discount 100

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

OCTOBER 30, 2012

I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. Ask them for suggestions and resources for your own hiring. Leaders tend to know other leaders.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

FEBRUARY 3, 2012

Sitting LITERALLY right next to Honolulu’s fish market , you just can’t go wrong here. More local Honolulu foodie social media resources: Ono Kine Grindz Food Blog @okgrindz. I can’t get enough of Shrimp and Cheesy grits.but you can take your pick of whatever warms your soul.

Mashup 156

Mashup Social Media Upcoming Energy 156