Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full.

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Project Hubspot Case Study Cost 98

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). Social media in call centres.

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Study Social Media Wikipedia ROI 377

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Facebook. Not Instagram. Not LinkedIn.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. It’s more than blo g posts, white papers and newsletters. It means extending publishing beyond the marketing department to include employees across the organization. Analytics: what matters to content marketers?

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Content Committee How To Curation 282

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data. Who are these people? How do they feel about the topic/brand?

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Analysis Research Metadata Patterns 87

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

Influencer 167

Influencer Brands How To Marketing 167

Convince & Convert

FEBRUARY 5, 2018

.” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These are stories all about your employees and the unique insights they bring to the market. They have no agenda.

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Strategy Social Media Marketing Consultant 145

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. 25% plan to add social media management tools to their social marketing arsenal in 2012.

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Survey Report Social Media ROI 250

Mindjumpers

AUGUST 3, 2011

Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper].

Marketing 170

Marketing Social Media Questions Research 170

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Marketing Nutz Training and Consulting Can Help! .

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Training Marketing Consultant Template 78

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Bloggers need to be approached in a different way to journalists – our research and whitepaper reflect this view.”. Email marketing goes social. Our survey results show an overwhelmingly positive response.

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Blogger Survey Newsletter Features 343

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

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Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Conversation Template Templates Marketing 78

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I just had the internet. Sounds easy right? Become a Data Authority. More Backlinks for SEO.

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Statistics Content Hubspot Marketing 132

Koka Sexton

AUGUST 10, 2023

Research Supporting The Challenger Method Research conducted by the Corporate Executive Board found that customers who are presented with an educational approach were more likely to buy the product and remain loyal customers. In an ever-changing market, customers are looking for informed decision-making.

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Education Loyalty Reputation Price 52

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Convince & Convert

MARCH 25, 2014

To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. » Content Marketing' Done right, they are very effective at raising your brand awareness and thought leadership while. Read the whole entry. »

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Case Study Study Research Report 125

Pam Moore

JANUARY 4, 2017

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Take for example your classic white paper.

B2B 198

B2B Social Media Marketing Survey 198

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

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Social Media Analysis Research Conversation 64

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

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Strategy Content Marketing BuzzStream 226

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

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B2B Social Media Marketing Survey 110

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. Do some background research so you have more material, if you can. Small Business Internet Marketing case studies case study guidelines credibility story marketing'

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Case Study Study Guidelines Marketing 70

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

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Aggregage B2B Trends Hubspot 181

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads).

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Advertising Price Research Software 100

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. It means we have to do our research, keep up with the problems readers are having, and figure out how to reach them. It means now we can get some real marketing done. The problem was, people were creating “thin content.”

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Creative Commons Flickr Google SEO 184

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Align your marketing, sales and support teams. Earn (and track) more social sales.

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Team B2B Platform Analytics 108

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. Last year, the marketing software platform acquired Motion.ai B2B Chatbot Examples.

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B2B Examples Hubspot Widget 119

Buzz Marketing for Technology

JUNE 27, 2008

Computer Writing and Research Lab. In this white paper, I take a postcritical stance (Selber 2004). I hope that this white paper has provided some starting points for that work. Writing the learning organization: A framework for teaching and research. White Papers. Now reading the header.

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Research API Collaboration Project 190

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

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Brands HootSuite Module Meme 114

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We do the research and update the guide so you don’t have to.

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Template Templates Social Media Social Networking 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

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Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

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B2B SEO Travel Hubspot 122