Waxing UnLyrical
MAY 17, 2019
In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.
Waxing UnLyrical
JANUARY 29, 2019
For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.
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Waxing UnLyrical
MAY 2, 2013
I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. I’m not going to try to convince you why doing keyword research is important.
Waxing UnLyrical
DECEMBER 21, 2018
This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. There are many your team can use to streamline this research.
Waxing UnLyrical
NOVEMBER 2, 2017
ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. This is further complicated by a problem almost every research project faces—funding can be hard to secure: A5 Like in PR, no one wants to spend money on more research. Angela Jeffrey (@ajeffrey1) October 12, 2017.
Waxing UnLyrical
MAY 28, 2014
The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard’s role as the UK CEO of PRIME Research was next up in the chat, and how that position works with the measurement expectations of global businesses. Guest Post by Jen Zingsheim Phillips.
Waxing UnLyrical
MAY 15, 2018
The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.
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