Sherrilynne Starkie

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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Messenger is becoming an essential marketing and communications channel. New research: Facebook is successfully tackling fake news. Three new, independent research reports indicate that Facebook is successfully tackling the fake news problem. Features are being rolled out in phases. — SS. — SS. — SS.

News 225
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Research shows that most people will see a message seven time before they take action.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Canadian Media Consumption Trends. This upward trend is being driven by the adoption of smartphones. Magazine reading time down 77.5

Marketing 199
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. And the convergence of owned, earned and paid media drives this trend. It means extending publishing beyond the marketing department to include employees across the organization. PLEASE LIKE MY FACEBOOK PAGE.

Content 282
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Top five: The ethics of kids and tech

Sherrilynne Starkie

This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work? As marketers, we too need to adapt constantly to leverage video content. Subscribe by clicking here. .

API 150