Direct Marketing Observations

JUNE 29, 2012

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. The bottom line? Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic.

Twitter 179

Twitter Trends Research Facebook 179

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 14) Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders> benchmarking. 3) On-going social media education !

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

Back channel 228

Back channel Social Media Class Education 228