Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Proposal 195

Dave Fleet

SEPTEMBER 29, 2010

Research continues to highlight the importance of context over quantity when it comes to influence. Follow these trends; they’re important ones for anyone working in the digital communications space. Influencers. So, the conversations on social graphs and content topics continue to converge.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Compete ultimately is looking to provide our customers with a better understanding of their industry and competitors from a research perspective. Think of compete numbers as an orange – a U.S. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. If you can, take the time (and/or money) to do the research to identify those needs. Businesses don’t usually experience flat demand throughout the year.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Social media, says the report, drives less than 1% of online sales.

Bazaarvoice 414

Bazaarvoice Paid Search Report Comparison 414

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397