Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. Marketing to early adopters will be easier if you keep these strategies in mind.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. If you aren’t sure where to start, there is a great tool on Forrester Research designed by the Groundswell (affliate link) folks that helps define your audience and how they typically interact. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Tourism 203

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142