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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 102
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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 122
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Trending Sources

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Source: The International Telecommunications Union ). Source: Juniper Research ).

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

That’s when the web marketing specialist walked into Twitter’s offices with an idea. For example, the Canadian telecommunications company Bell uses the branded hashtag #BellLetsTalk to promote mental health awareness. Know which hashtags are trending. RiteTag generates trending hashtag suggestions based on your content.

Hashtag 145
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Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood. Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5 B Ask = 743 M Those numbers are just staggering and search trends keep growing. B AOL = 1.2

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Social Media the One Bright Spot for PR Hiring

Proactive Report

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?

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themarketingblog@wordpress on Mobile

The Marketing Blog

Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. Home About In the Media YoMacha: India’s Hot or Not ? it looks as if it is a rip-off from hotornot.

Mobile 100