Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing 131

Marketing How To Sample Samples 131

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 122

Examples Social Media Sentiment Influencer 122

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. The study comprised two distinct phases.

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. And how do they approach those)?

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Advertising 105

Advertising Social Media Strategy Tools 105

Bill Hartzer

NOVEMBER 6, 2023

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. The same rings true in B2B marketing.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. It’s inefficient for marketing teams to be bogged down with these manual, repetitive tasks.

Social Media 124

Social Media Sentiment Data Team 124

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 103

Examples Template Templates How To 103

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. “X”

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Consider surveying people who’ve interacted with your social media customer care team to see what they thought of the experience and ask how they feel you could improve it.

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

MAY 30, 2023

In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. What is competitor analysis?

Analysis 52

Analysis How To Marketing Price 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Advocacy expands your candidate pool and generates positive social sentiment and buzz that increases your application volume.

Buy 93

Buy Curation Statistics Survey 93

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). It’s a marketing channel, but it’s also a customer service channel. Good marketers are both knowledgeable and wary of their competition. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. And the best way we know how to research an audience is through social listening. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set.

Products 135

Products Social Media FAQ Sentiment 135

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97