Sprout Social

FEBRUARY 14, 2022

With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).

Brands 79

Brands Sentiment Posterous Team 79

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Although everyone on Twitter may seem to be obsessed with Stranger Things or the World Series, you can’t always assume that your audience is familiar with certain shows or follows sports.

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Twist Image

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? He concludes that too many marketers let their ego get in the way. Let''s take a step back.

Marketing 99

Marketing Advertising Sentiment Buy 99

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. And do the initial research. Just think. An attorney (or attorneys) got paid to write those 16,728 words. And edit it.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

DECEMBER 21, 2023

A competitive product analysis is the process of researching and analyzing your competitors’ products to determine how prolific they are in the market, gaps they leave and what threats they pose to your products. Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye.

Analysis 105

Analysis Products How To Price 105

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

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Template Templates How To Tourism 145

Sprout Social

FEBRUARY 28, 2022

Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. The market research benefits of listening extend well-beyond demographic information.

Brands 115

Brands Meme How To Advertising 115

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool.

Lithium 43

Lithium Sentiment Team Conversation 43

Sprout Social

AUGUST 11, 2022

According to the Sprout Social Index™ , more than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months. Some 33% of marketers believe their brands are ahead of the curve for implementing augmented reality (AR) or virtual reality (VR) into their social strategy.

Brands 120

Brands How To Avatar Project 120

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

APRIL 11, 2022

29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Monitor brand sentiment. 9 ways retailers are using chatbots.

Retail 97

Retail FAQ How To Survey 97

Hootsuite

MAY 3, 2023

YouTube SEO includes various strategies, such as keyword research, script optimization, link building, and more. Find primary, secondary, and long-tail keywords Like on Google, keyword research is an essential part of SEO for YouTube. Unfortunately, there are no YouTube-specific keyword research tools just yet.

SEO 111

SEO YouTube Embedding Hashtag 111

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone!

Analytics 52

Analytics Twitter Data How To 52

Sprout Social

MAY 13, 2020

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day. Or, perhaps you’re curious about the sentiment surrounding your agency.

Class 118

Class Data How To Metrics 118

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

DECEMBER 4, 2019

This kind of platform enables teams to work more efficiently and realize value from social in real-time, giving social marketers more time to dedicate toward honing their strategies, scaling initiatives and growing customer relationships. It is so incredibly time-consuming to manage social,” said Chief Marketing Officer Katie Bisbee. “It

Strategy 62

Strategy Brands Social Media Management Curation 62

Sprout Social

OCTOBER 22, 2020

Social media data confirmed that movies, political rallies, sports screenings and spooky season are all taking place at the drive-in. Of these activities, people have the greatest positive sentiment about: Concerts – 51% of messages were positive (16% negative, 33% neutral). California. New Jersey.

Meeting 87

Meeting Sentiment Sports Hosting 87

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Twitter Analytics Guide.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

JULY 27, 2021

Millions of British and Irish people will tune in six nights a week for an hour or more, with the ferocity and enthusiasm of any sports fan. BARB (Broadcaster’s Audience Research Board) has reported that Love Island is consistently top of the list of most watched TV shows viewed on devices other than televisions. Still not convinced?

Trends 122

Trends Strategy Tips Meme 122

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

AUGUST 16, 2023

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. Hudl helps over 200,000 teams across more than 40 sports analyze and refine their game play through video analysis technology.

Brands 68

Brands Social Media Management Authentication Software 68

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too? Yes, it will take time.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

DECEMBER 14, 2016

Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. At its most basic, social media is a marketing and sales tool. Those conversations include both positive and negative sentiments.

Retail 40

Retail Social Media Sports Construction 40

Convince & Convert

APRIL 27, 2012

Our good friend, oft-mentioned on the podcast but never actually a participant, Mr. Tom Webster , the Vice President of Strategy for Edison Research. Some people know you, many people on the podcast of course know you for your work in the social media research area. You have some additional research on the way. Jay : Fantastic.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

JULY 1, 2016

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. He is the Vice President of Marketing of Zignal Labs. Jay: Hey, everybody.

How To 113

How To Widget Trends Report 113

ProBlogger

JANUARY 12, 2011

Many thanks to Ali Luke , Jonathan Wondrusch , Allison Boyer , Andy Dolph , and Srinivas Rao for their help with background research. Biography jargon aside, he is one of my favorite examples of someone that combines personality marketing and no-nonsense advice to create a compelling blog. Discovered at BlogWorld. Jordan Cooper.

Blogger 55

Blogger Communities Blogosphere Skills 55

Convince & Convert

FEBRUARY 2, 2012

As we know, everybody who has a calculator is a social media researcher. It is some heavy-duty research that asks meaningful questions. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. This is good news for social media marketers like you and me.

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

Campaign 130

Campaign Social Media UGC Metrics 130

Convince & Convert

AUGUST 17, 2012

Jay : I can tell you 11 year old Ethan Baer freaked out, and he has the power of Sports Center 24 hours a day which you did not have when you were 11. It is that social media needs to just become marketing and just needs to get woven into business practice, and needs to become marketing and support through a specific channel.

Radian6 113

Radian6 Training Communities Conversation 113

Writtent Blog

MARCH 23, 2016

Research Post. This idea is fantastic if you feel like getting sentimental or diving into flashbacks of laughter and carelessness. Sport and exercise is a hugely profitable market… your readers will love to get the feeling you’re looking out for their wellbeing. Compare your product with what the market has to offer.

List 40

List Eventful Questions Industry 40

Hootsuite

JUNE 21, 2022

We didn’t just want to jump on the bandwagon for the sake of it, so we did our research. We included a content plan with five key pillars aligned to our overall marketing objectives and agreed to take a test-and-learn approach. original sound – Barstool Sports. We launched our strategy in July 2021.

HootSuite 84

HootSuite Trends UGC Authentication 84

Social Media Marketing

MARCH 31, 2013

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. What is it going to take to realize there's a better way to do things?

Marketing 167

Marketing Sentiment Compete Sports 167

Keyhole.co

JANUARY 1, 2023

Now that you’ve established what you’re looking for, review our research of the top 11 Twitter analytics tools. The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. While it used to be the main tool on the market, it faces many more competitors now.

Analytics 52

Analytics Tools Twitter Brands 52

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. They have a research department that produces reports, which come in various flavors. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Hootsuite

MARCH 3, 2020

It’s a crucial component of audience research. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track. Manage crises.

Tools 145

Tools Sentiment HootSuite Reddit 145