Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Tools like Radian6, Netbase, etc.,

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

OCTOBER 19, 2016

What makes Public Relations unique within the communications and marketing mix? But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Send Help … Please. Creative Commons CC0.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

APRIL 27, 2016

Scientific research is conclusive concerning the intricate connection between mind and body. We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization. If only I could be more organized – self-criticism.

Influencer 100

Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200