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Marketing

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Sentiment

Research-Driven Ideas for Social Data

Mindjumpers

JUNE 19, 2014

These areas have been somewhat excluded in the past by more traditional information systems research. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Predictive Modeling of Social Activity.

Research

Research Data Social CRM Wikipedia

Four Metrics for Measuring Social ROI

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. Social media is all about interactions. Reach & Engagement. Crowdsourcing.

ROI

ROI Metrics Crowdsourcing Sentiment

Mindjumpers

Research-Driven Ideas for Social Data

Four Metrics for Measuring Social ROI

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