SocialFish

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Apps to Control Energy Use in the Home

SocialFish

With one of the many smart thermostats coming on to the market you will be able to not only keep track of the heat and cooling you are using in your household, you will have the opportunity to change the temperature remotely. Do some research and begin decreasing the costs to power your home today. Apps that Control Power Outlets.

Energy 182
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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web.

Mobile 256
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New Role for Communications Pros

SocialFish

Yesterday, I helped pick sessions for the Marketing, Membership, and Communications Conference that ASAE is hosting in April. Honestly, there were some good sessions, and a lot of bad sessions to choose from. I think the sessions that were picked are a good mix, though.

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Why Do We Need a Social Media Policy?

SocialFish

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong.

Policies 222
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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

VW invests heavily in marketing and research to assure that they are constantly on message. A few questions you can ask yourself: Does your organization constantly invest in marketing and research to know your members? Instead of banning it, condone it and raise up champions.

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Community, Social Media and Risk Perceptions

SocialFish

We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. …I thought, this is going to be a long hour.

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Open Community Case Study – GoPlow

SocialFish

They listened to feedback but “kept in mind that our members are not marketing or web experts, we needed to start filling that role. Forward Failure: “(We didn’t) set up a solid set of role definitions between our editor and our staff lead for content, and (we didn’t do enough research) on how to manage a community long term.