Social Media Strategery

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Here are three key takeaways for anyone creating content for their brand: Do your own research. Your in-house legal counsel probably aren’t experts in copyright, intellectual property, or trademark law.

Content 50
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A Partial Reading List for PR Students

Social Media Strategery

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Marketing in the Round - Marketing and PR are no longer the only organizational touchpoints with the public.

List 131
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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. What if (gasp!) PR led your creative ?

Industry 117
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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Consumers Are Most Likely to Forgive USAA, Hyatt, Chick-fil-A and Costco Because Of Their Customer-Service Records, According to New Research — But Much Less Likely To Forgive Chrysler, US Airways, Comcast and BofA. "Forgiveness Here are a few of the recent articles that I've come across that seem to back this up -.

Brands 133
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How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Most have a LinkedIn profile.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them.

Class 75
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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

MS: Research by ACT has demonstrated that three of the top five reasons students drop out are social in nature – they didn’t feel like they fit in, they didn’t get involved, or they didn’t have a supportive group of friends. MS: We’re solely focused on education.

Education 130