Small Business Mavericks

APRIL 17, 2015

In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. What Has Changed In Targeted Marketing? The change has come with technology that allows marketers to target an individual based on online searches or browsing.

Research 70

Research Advertising Study Groups 70

Small Business Mavericks

JUNE 14, 2012

Many small business owners don’t have the budget or the resources to manage their own online marketing strategy. But the importance of such a strategy is something that I like to stress because we are fast approaching a time when having no online marketing strategy at all is sure suicide for your business. Not by a long shot.

Strategy 156

Strategy Marketing Small Business Research 156

Small Business Mavericks

OCTOBER 4, 2011

What is the beginning of Internet marketing for your small business? Effective Internet marketing begins long before you start building your website. Internet marketing begins with research. There are three really important areas of key research that you should undertake before you do anything online.

Marketing 98

Marketing Research Small Business Newsletter 98

Small Business Mavericks

JUNE 1, 2012

Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. You’ve got to include a search engine marketing strategy in your marketing plan.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

JUNE 6, 2012

Our 4-step online marketing strategic plan is real simple. But if you are serious about marketing online , then you have to be serious enough to take the proper steps to get you to your goals. Then, do the right research and create your plan. Small Business Mavericks can be your road map. Here it is in a nutshell.

Marketing 164

Marketing Small Business Course Research 164

Small Business Mavericks

SEPTEMBER 24, 2012

Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. They aren’t stupid.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

AUGUST 3, 2015

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing.

Content 70

Content Marketing Engineering Meeting 70

Small Business Mavericks

JULY 31, 2014

Being able to market internationally does take some thought, though, because there are some challenges. International SEO is a Huge Opportunity for Marketers and you should explore the possibilities no matter what size your business is. You’re missing out on 90% of the entire world if you only market to the US.”

Marketing 101

Marketing Journal Small Business SEO 101

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

FEBRUARY 12, 2015

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line.

Marketing 70

Marketing Retail Reputation Research 70

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

SEPTEMBER 17, 2012

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. Mobile web marketing.

Mobile 93

Mobile Marketing SMS Small Business 93

Small Business Mavericks

MARCH 30, 2015

While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. That’s P for Priorities , those basic online marketing survival strategies.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

MARCH 31, 2015

Online and offline marketing and advertising share many characteristics. They both are worthy of research and effort, and they both will bring results if done wisely. But there is something about online marketing that has changed the way a business needs to go about connecting with potential customers.

Marketing 70

Marketing Engineering Advertising Research 70

Small Business Mavericks

AUGUST 14, 2014

Emotions trigger response far more than logic does, especially in marketing. This kind of research/brainstorming session will help you develop them, don’t you think? The more you empathize, the more effective your marketing will be because the know/like/trust factor kicks in. Understand Your Customer With This Tool.

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

Skills 70

Skills Team Content Marketing 70

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. Do some background research so you have more material, if you can. Small Business Internet Marketing case studies case study guidelines credibility story marketing'

Case Study 70

Case Study Study Guidelines Marketing 70

Small Business Mavericks

JANUARY 29, 2015

That means research–to find out what your audience wants to watch and how they like to see it. There have been a number of video marketing posts with helpful links on this blog. Knowing your customer is foundational to every marketing message. Do you have any advice for those ready to try video marketing?

Video 70

Video Film Marketing Survey 70

Small Business Mavericks

MARCH 6, 2012

If you are highly visible to your target market across the Internet, then that visibility could deliver far more traffic than paid and organic search. Those online habits are formed, often by recommendation from a friend, through research, or because one particular brand stands out. People are fairly predictable.

Marketing 87

Marketing SEO Small Business Organization 87

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. In fact, if you aren’t doing research, then your content is going to be dry and boring, maybe even lacking in the facts department. You don’t want that.

Small Business 98

Small Business Forums Notification Research 98

Small Business Mavericks

DECEMBER 4, 2013

Google Trends has announced some new innovations in its research tool. The changes are supposed to make the research data more meaningful for users. With the death of Google’s free keyword research tool and “not provided” information, webmasters need to find more useful ways to conduct keyword research.

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

JANUARY 12, 2012

This article is one that should be read by anyone already in business and looking to expand into new markets. While we can sing the praises of Facebook, Twitter and the many other opportunities there are for marketing a business both online and offline, a business’ success still comes back to the basics.

Research 93

Research Price Strategy Sites 93

Small Business Mavericks

DECEMBER 2, 2014

Pending that day, I look at the wisdom other marketers have compiled and learn from their mistakes so that I don’t make those mistakes myself. Here’s her list: Not using reputable data sources — you want legitimate research & numbers that stand up to further research. Common Infographic Mistakes.

Small Business 125

Small Business Reputation URL Applications 125

Small Business Mavericks

OCTOBER 20, 2014

But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. In 2013, about that many (56%) owned a smartphone, and 51% banked online according to Pew Research. It is a great way to start researching the idea. What Do I Need To Do A Podcast?

Small Business 137

Small Business Directory Banking Journal 137

Small Business Mavericks

OCTOBER 2, 2013

In that case, if you do a fair amount of research using these government websites, then you’ll have to put that research on hold for the time being. Internet marketing doesn’t stop just because you take a small hit to your budget. Small Business Internet Marketing business internet marketing marketing'

Small Business 105

Small Business Hosting Research Marketing 105

Small Business Mavericks

APRIL 9, 2015

We marketers like to speak a lot of trust. Let the market speak. In the age of the Internet, people can and will research products before they buy them. Market Research audience e-commerce marketing trust' But we don’t talk much about the other side of that coin: Trusting our audience.

Buy 70

Buy Research Products Process 70

Small Business Mavericks

AUGUST 26, 2014

The internet challenge of dumping a bucket of ice water on your head and donating $10 (or the forfeit $100) to ALS research has been viral. If there were an alien researcher watching all this, it would be shaking its head in disbelief. If there were an alien researcher watching all this, it would be shaking its head in disbelief.

Energy 87

Energy Research Campaign Social Media 87

Small Business Mavericks

MAY 30, 2013

Finally, you want to spend some time analyzing your competition’s social media marketing strategy. Spend some time on competitive analysis before you complete your online marketing strategy. Small Business Internet Marketing competitive research content link building online marketing Social Media' Which ones?

Analysis 101

Analysis Small Business Research SEO 101

Small Business Mavericks

DECEMBER 12, 2013

Strategic marketing, yes. You should judge its personal value to your brand as well as the business value on the market. Market Research domain names ICANN search engines TLDs' There are legitimate reasons for wanting a domain name on one of these top level domains. Branding, yes. Reputation management, maybe.

Domain Name 101

Domain Name Engineering Policies Reputation 101

Small Business Mavericks

JULY 18, 2014

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Why Would Email Be Effective?

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

DECEMBER 13, 2013

With Google becoming more restrictive with link building practices and tightening the reigns on content quality, Bing has a golden opportunity to step forward and gain some share of the search market. Animal Research – Looking for information on a specific animal? search engines bing research search search results'

Software 98

Software Research Engineering Course 98

Small Business Mavericks

OCTOBER 6, 2014

Instead of paying for marketing, an army of volunteers spreads the word by hitting the “share” button and that content is seen repeatedly for who knows how long. Tell a story — not a marketing fairy tale but a real account of customer experience, for instance. Shock for shock’s sake is pointless.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

DECEMBER 5, 2012

Performing research on the competition is an essential part of marketing. That’s true for online marketers as well as traditional marketers. But how do you spy on the competition without spending a ton of money? It’s real easy online.

Forums 101

Forums Newsletter Feed Reader Yahoo 101

Small Business Mavericks

SEPTEMBER 2, 2015

When customers walk into your store to purchase an article of clothing, a pair of shoes, a new door for their bathroom, a lawn mower, a book, or whatever, there’s a better than even chance that they’ve already researched that product online. They don’t have to be sold. They’re already sold. Why is that important?

Products 70

Products Buy Forums Research 70

Small Business Mavericks

JANUARY 12, 2015

Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Research customers on LinkedIn and develop potential markets. Research competitors on LinkedIn and see how you stack up. It is interesting to me that marketing has come full circle in many ways.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

NOVEMBER 27, 2013

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. Otherwise, you might have to settle for Google Docs, Evernote, or other online management and productivity tools to help you manage your content marketing. Blogging for Small Business content calendar content marketing'

Content 101

Content Small Business Policies WordPress 101