Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. Related posts: Writing tricks for content marketers.

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Content Committee How To Curation 282

Sherrilynne Starkie

MAY 28, 2018

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Findings are based on an online survey, conducted in November 2017, of at least 1,000 people in each market.

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Survey Data Privacy Study 249

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

AUGUST 8, 2018

This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work? As marketers, we too need to adapt constantly to leverage video content.

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API YouTube Data News 150

Sherrilynne Starkie

NOVEMBER 5, 2018

Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us.

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

OCTOBER 28, 2012

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Photo credit: Wikipedia). ” However the risk of faking it can be great.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

AUGUST 24, 2018

Clients are always asking me if I know anyone looking for a marketing or communications job. Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. I’m currently looking to fill two positions, both in the Ottawa area: Manager, Policy & Research Development.

Marketing 43

Marketing Skills B2B Policies 43

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week.

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Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

NOVEMBER 10, 2012

Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Darrell Bricker is Chief Executive Officer, Ipsos Public Affairs.

Social Capital 391

Social Capital Policies Research Reputation 391

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. The problem was the target audience, researchers and academics, was not taking part. Keeping up is not easy. It takes time and resources. Understanding and managing an ever-expanding set of digital channels can be a 24/7 process.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

APRIL 3, 2019

LinkedIn brings lookalike audiences to B2B marketing. There have been more than 1 billion TikTok downloads according research firm Sensor Tower. Photo by Jolanda Flubacher. LinkedIn has added lookalike audiences to its ad offerings! There’s also a new scheduling option to ensure messages get sent at the most appropriate time.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

DECEMBER 21, 2018

According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. You ask I answer: How to evaluate influencer marketing software — Christopher Penn on Awaken Your Superhero. Podcasts great way to keep on top of social media and industry trends and news.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

OCTOBER 23, 2012

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. See you November 1-3!

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Research is a key part of developing a strategy and keeping a program on track. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Successful social media marketing to moms. Canada (Photo credit: Wikipedia). Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. Others may need to take a slower pace, do supplementary research, projects, and experiments. And yet others learn better in a group setting which is supportive and collaborative. Know Your Learning Style.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

MARCH 28, 2012

Bloggers need to be approached in a different way to journalists – our research and whitepaper reflect this view.”. Email marketing goes social. “Our survey results show an overwhelmingly positive response. Bloggers are here to stay and the PR industry is beginning to embrace them. Download the whitepaper here. Related articles.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” This is why people travel, offer free audits, and distribute research.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

AUGUST 13, 2012

Related posts: Using social media for research: Social Capital 2012. The style is somewhat passive; the use of nouns greatly outnumbers that of verbs. Do you use word clouds? Let me know how and they are used in your work. Social media in call centres. Three biggest myths of social media. Click here to start to receive my newsletter.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 8, 2018

Research Skills. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. HTML, CSS and JavaScript.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JUNE 9, 2013

Good strategy is driven by data, research and analysis. 5 Questions Social Media Marketing Analytics Can Answer. Featured Headline Marketing analytics Ottawa Social Analytics Social Capital Social Media' This has to change if they’re going to be successful. Measuring online influence. PLEASE LIKE MY FACEBOOK PAGE.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

APRIL 28, 2014

Research: What facts, views, opinions and arguments would add to the story? Video: a short history of marketing. 20 Quick Content Marketing Tips Every Blogger Should Know. The approach: Think about the story’s tone and format. Is it factual, serious, whimsical or humorous? Is it a news item? 25k for 800 words from JK Rowling?

How To 330

How To Exercises Education Engineering 330

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

APRIL 27, 2013

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job. Show that you’ve done your research on the employer. What’s a ‘little known fact’ about you? Share this.

Applications 332

Applications Compete LinkedIn Newsletter 332

Sherrilynne Starkie

MARCH 21, 2012

In fact, many students will stop research and change topics if it’s not on Wikipedia. This infographic highlights how Wikipedia has revolutionized research and how it has become a reliable fountain of knowledge. Related posts: Content marketing is king. Redefining Research (19pencils.com). Via: Open-Site.org.

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Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

FEBRUARY 16, 2014

Most often, it’s in sales, marketing or customer service and the use of social media technologies and practices is restricted to those who have the word ‘social’ in their job title. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

OCTOBER 16, 2018

Most often, it’s in sales, marketing or customer service. For example, getting product experts tweeting about new innovations and researchers blogging about their work will expand a company’s digital footprint. But his message holds true anyway. Most organizations use social media channels in some way as part of their daily business.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

JANUARY 25, 2014

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? University of San Francisco research shows that people don’t remember seeing the words ‘sponsored by’ on articles and updates.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 17, 2012

Content marketing delivers sales leads. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo). ” Related posts: Reuters, Rogers and social dashboards.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

MARCH 28, 2015

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. Featured Headline Marketing Branding IABC' Branding turkeys. PLEASE LIKE MY FACEBOOK PAGE.

Brands 150

Brands Conference Exercises Survey 150