Jeff Esposito

APRIL 27, 2012

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. AshleyMadison.com Puts $1 Million Bounty On Tim Tebow’s Virginity – I love audacious marketing and public relations ploys. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week.

Blogger 36

Blogger Twitter Review Influencer 36

Jeff Esposito

JUNE 10, 2011

I got to do some tedious research that was good, but tedious none the less and will help prove some more social value. Social media’s slice of the marketing pie – This post takes a look at a number of results on marketing spend on social media – definitely worth peeping out. How was your week?

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Analytics 20

Jeff Esposito

JUNE 6, 2012

On the other the folks at Klout could have done some research on the topic to offer a full end-to-end experience. On one hand OneHopeWine.com could have said to their rep at Klout, exclude users from these states because we cannot ship to them. Regardless of who could have prevented it, it left a sour taste in my mouth.

Klout 45

Klout Influencer Research Company 45

Jeff Esposito

MAY 6, 2011

Only downside is that the app is only available on a device that is synonymous with something animals would chow down on and they have ignored the Android market. No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption.

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Authentication LinkedIn Conference Social Media 36

Jeff Esposito

MARCH 4, 2011

New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. This new study from groupm is worth printing out and taking a look at.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

FEBRUARY 12, 2012

Don’t try to quantify the amount of time that you spend in this research phase because it will make your head spin and probably make you sick. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. from my friend Gini Dietrich.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. How did the Jimmy Fund get into the social media space?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

NOVEMBER 5, 2012

Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). Funds will be directed to lung cancer research. So, doing good to create good – all bundled together in one package.

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

OCTOBER 29, 2010

Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers. Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

SEPTEMBER 27, 2010

Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand. If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. This research report interviewed 570 admissions officers from colleges and universities in all 50 states.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

APRIL 5, 2012

market with “research” so they can get social buzz. – A lot of conflicting information has come out over the past week on what the Timeline means for engagement for business. Most of that is because everyone wants to be first to. This post from Edgerank does not fit that bill and gives some great insight into what they have seen.

Case Study 40

Case Study Class Issues Education 40

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

Small Business 41

Small Business Statistics Survey Study 41