Harp Interactive

SEPTEMBER 16, 2015

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Read more. ).

Research 150

Research Marketing Class Trends 150

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

Study 285

Study Social Media Survey Conference 285

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

AUGUST 3, 2010

Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? How do you leverage search marketing?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

OCTOBER 6, 2010

According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don't. If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Pretty powerful metrics for any type of business.

Types 315

Types Facebook Metrics Social Networking 315

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Identify and Select the Social Networks: Based on your research you can now match the consumer with the social networks they are most likely to be found on. Here are some tips on making the process a little easier.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

OCTOBER 6, 2010

According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Share your experiences here!

Types 317

Types Facebook Notification Survey 317