Direct Marketing Observations

JULY 19, 2012

This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. What happens when consumers demand (or request) product features instead of market research? A research study commissioned by Cisco contained keen observations for agencies and strategists to consider.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right? The How To.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JANUARY 26, 2011

Consumers trust search results when doing research on a company and not social media. So search may be the research conduit but the result still might a social media generated one. Why is it slipping or the pendulum swinging the other way? Now let’s look at slide #2. Look where social media sits!

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Search is and has been woven into the fabric of our daily lives thanks to Google. It is a utility that drives our online and offline interactions. So what does this all mean?

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

FEBRUARY 5, 2010

14) Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders> benchmarking. Find them. 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. not all SM is external.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MARCH 23, 2010

The American Cancer Society tweets about cancer research, specific types of cancer news, and information. The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in. The Red Cross uses its Twitter page for disaster and preparedness updates.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

MAY 13, 2022

They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. Social and search continue to be drivers of conversation and commerce in 2022. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 23, 2011

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. I think so, there is definite relevance to our existing relationships when doing business.

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

JANUARY 19, 2010

Vendor Research: Once you have identified the criteria by which to evaluate, begin to research which vendors may fit (large agencies, small consultants, big integrators, small off-the-shelf, etc) and develop a preliminary list. 2) evaluate your needs and develop criteria that would best meet those needs.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MAY 10, 2011

In doing some recent research and “listening” to the voice of the customer lately on behalf of clients, it dawned on me that we really don’t talk much about the “voice of the employee”.

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

FEBRUARY 17, 2011

Marketing departments and SEO companies understand this. Until then, content farms will continue to rule and the research that you and I do on behalf of clients, will still take three hours instead of one. There were always “other&# little things involved, but to me it was always about the hub and spoke model.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

JUNE 18, 2010

Tags: social media Social Networks marc meyer forrester research social technologies.

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

MARCH 1, 2012

3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research. Look no further than their website. It starts there. Here’s a real world example. First I wanted to look at their source code. I wanted to see what they thought of themselves.

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

APRIL 7, 2011

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Before we dig into the what to do, let’s review something real quick that may help you to understand the landscape a little bit.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 20, 2011

So I do research. My research consists of what? Either way, the consumer may be in for a lot of hard work trying to find some information-thus this may be a case where they decide to forgo doing research and just go straight to Best Buy and get the deal. What is your go to process for vetting a new product, service, or company?

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. According to the Pew Research Center , Three-quarters have created a profile on a social networking site and One-in-five have posted a video of themselves online. It’s cool to think about the future. These are not in any particular order. This one is yours.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms.

Back channel 228

Back channel Social Media Class Education 228